Albertsons opens applications for Innovation Launchpad Competition
Albertsons opens applications for Innovation Launchpad Competition
Albertsons Cos. Inc. today launched its fourth annual Albertsons Cos. Innovation Launchpad Competition, inviting emerging and innovative brands to apply for the opportunity to showcase their products on a national stage. Selected finalists will present live at the Natural Products Expo West in Anaheim, CA, on March 3.
“The Albertsons Innovation Launchpad Competition is a powerful platform for innovative brands to connect with our merchandising teams for an opportunity to reach millions of customers,” said Michelle Larson, executive vice president of merchandising at Albertsons Cos. “Since its debut in 2022, the competition has attracted hundreds of passionate entrepreneurs, eager to bring new ideas to market. We’re proud to continue championing innovation and bring exciting, standout products to our customers.”
As part of the competition, 60 applicants will be chosen to present their brands to a panel of judges. The products should reflect areas such as healthy snacking, functional beverage, hydration, low sugar or carb, protein solutions, fiber enhanced products, global flavors and premium pet items. Companies with strong direct-to-consumer strategies and active influencer engagement are especially encouraged to apply.
The top three winners will receive prize packages valued at more than $400,000 total, including cash awards and industry services. Winning brands will also be considered for distribution in Albertsons Cos. banner stores, including Albertsons, Safeway, Jewel-Osco, Shaw’s, ACME, Pavilions, United, Andronico’s, Kings Food Markets, Balducci's Market, Market Street and Haggen.
Applications are being accepted now through Jan. 18, 2026. Learn more about the competition and apply here.