Mountain View unveils premium grape brand
Mountain View unveils premium grape brand
Mountain View Fruit Sales has unveiled its new label Mountain View Estate Vineyards.
Earlier this year it was announced that industry veteran and longtime grape grower George Matoian and family had joined the Mountain View family of farmers that have been known for growing premium stone fruit and citrus under the brands Summeripe, Summertime, Rascals and Brilliant.
“George and his family have been growing premium export quality grapes for generations," said Mike Thurlow, owner of Mountain View Fruit Sales and Cold Storage. "We are excited and honored to have such quality growers join our team as we continue to grow and enhance our company, program and customer service.”
“Although the industry may know Mountain View primarily as a stone fruit company, our vision and direction has always been to partner with growers that are committed to quality and consistency in the field and then combine that with a sales and marketing team that is committed to growing sales from tree to table by providing the best service in the industry," said Director of Sales and Marketing at Mountain View Rob Brett. "Our approach to growing our grape program and servicing our customers will be a mirror image of what we have promised, developed, and delivered with our stone fruit and citrus programs.”