Fruit Royale’s Mexican grape program continues to grow
Fruit Royale’s Mexican grape program continues to grow
Fruit Royale Inc. stands at the forefront of the marketing industry, specializing in the distribution of premium table grapes and citrus sourced from around the world.
The company prides itself on its collaborative approach, working directly with contracted growers throughout every stage of production—from cultivation and packing to cooling, storage, logistics and sales. This hands-on methodology ensures that customers receive a consistently high-quality product.
“As we head into our 21st season, we are continuously honored and excited to be a part of this amazing industry,” said Louie Galvan, managing partner of the Delano, CA-based company. “Our company keeps on striving to be the best day in and day out 365-day provider of quality year around grapes.”
One of its main products is Mexican Grapes, and it’s a segment that continues to show growth. Mexican crossings average 1 million cases per year taking up over a third of the company’s yearlong production.
“Our Mexican spring grape programs has grown exponentially for over 20 years and continues to be our main bridge in supplies from our southern hemisphere partners to our northern hemisphere offerings,” Galvan said. “It is vital to our year-round supplies.”
For the upcoming season, Fruit Royale is expecting a good crop with a mid-May start date.
“There will be plenty of promotable volume for June and into the July 4th holiday,” Galvan said. “Grapes are only getting better with new varieties available and more focus on the category.”
Fruit Royale is dedicated to securing a safe and sustainable food supply for generations to come. By blending time-tested agricultural knowledge with cutting-edge technology, the company is focused on responsibly utilizing resources, minimizing environmental impact and addressing the evolving needs of society while fostering the long-term viability of the industry.
It also constantly strategizes with its customer partners to sell more grapes so everyone is happy.
“Transparency is key,” Galvan said. “We know that our customers are our partners, and our job is to keep them informed and well stocked with high quality fruit. The rest takes care of itself. We know if we produce an excellent product and put it in front of as many people as possible, the grapes will sell themselves.”
Having been involved in the grape industry for decades, Galvan has seen what has worked and not worked at stores and suggests retailers who are looking to improve sales should educate their customers on varieties, taste, uniqueness and the overall benefits of fresh grapes.
“An educated customer is a repeat customer,” he said.
Founded on a legacy of environmental stewardship, Fruit Royale considers itself among the pioneers of sustainable agriculture. Through its sustainable agricultural practices, Fruit Royale effectively balances the immediate demands of human consumption with the need to promote environmental health and resource conservation, all while ensuring economic viability.
