Giumarra increases watermelon tonnage in Mexico
Giumarra increases watermelon tonnage in Mexico
Giumarra Nogales is currently shipping its west Mexico watermelon program and kicked off the spring season three weeks earlier than last year.
The early time frame is attributed to earlier transplanting, improved growing practices and ideal weather conditions.
“These are some of the nicest quality fields I’ve seen, with excellent size, clean fruit and great tonnage,” John Corsaro, chief executive officer of the Giumarra Cos.,
Cesar Pacheco, sales manager of Giumarra Nogales, overlooks the watermelon fields in Hermosillo with Giumarra's grower partner.said after a recent visit to the company’s grower-partner ranches in Sonora to assess the crop. Also on the trip were Gil Munguia, division manager of Giumarra Nogales; Cesar Pacheco, sales manager of Giumarra Nogales; and Scott Ross, East Coast business manager for the Giumarra Cos.
In describing the harvest pattern, Pacheco noted the success Giumarra Nogales has had in filling its watermelon gap by trialing watermelon crops in different areas of Mexico outside of its normal production in Sonora. The company now produces watermelons in the Mexican states of Baja California Sur, Sinaloa, Colima and Michoacán.
“We will have a slight overlap as we transition out of the fruit from southern Mexico," Pacheco said in the release. "Our Sonoran program starts just south of Guaymas and progresses northward as we work our way to Hermosillo.”
Giumarra Nogales is well-positioned to service customers with excellent quality and volume throughout June, and it can offer Fair Trade Certified watermelons to customers who are interested. The program markets the certified watermelon for a slight premium, with labeling and point-of-sale materials to let consumers know their purchase is directly benefitting farm workers.
“Our grower is deeply invested in the Fair Trade program and for two years has used it to complement the excellent social responsibility principles already in place at his ranches,” Munguia said in the release. “We hope to see more customers interested in the program in the future as they realize the value of connecting with consumers in this way.”