Fruit Royale philosophy is to keep on growing
Fruit Royale philosophy is to keep on growing
Despite pressures posed by limitations on water available for irrigation, Fruit Royale Inc. plans to do what it does best — keep on growing.
Louie Galvan, managing partner, said the company is a grower, shipper, packer and marketer specializing in premium table grapes of all colors, which are marketed throughout the year.
Galvan provided some insights about the ways in which California’s mandatory water restrictions have impacted businesses such as Fruit Royale. “Water is a daily hurdle and by far the biggest issue in our state,” he told The Produce News. “Production’s biggest effect has been in our curtailing of new plantings. Without knowing what the future holds waterwise, it makes us think twice about new plantings and plant conservatively.”
Looking at the 2015 grape crop, he said, “Initial quality looks fantastic. Bunches are forming well with broad shoulders and great length. The crop should be vintage.” Fruit Royale grows and markets a full varietal manifest including Perlette, Sugarone, Thompson, Princess, Autumn King, Flame, Ruby, Crimson, Scarlet Royale, Summer Royale, Unknown Black Seedless, Autumn Royale and Red Globe.
The company services all market sectors with particular emphasis on retail and export. Worldwide distribution destinations include Hong Kong, Shanghai, Jakarta, Dubai, Colombia, Ecuador and the Fiji Islands.
Grapes are marketed under the “Fruit Royale,” “Dragon King,” “Golden Tiger,” “Monarchy” and “New Lion” labels.
The company’s newest venture is Fruit Royale S.A. of Chile, which officially opened its doors last winter. Galvan said the company is headed by Raul Mancilla and Eric Gabriel Jara. “The function of this export company is to coordinate our growing and grape-packing facilities in the San Felipe and Buin regions of Chile,” Galvan stated.
On the marketing side, Galvan said Fruit Royale is expecting great success with a new packaging option. “We are proud to introduce a new bag specifically targeted for the generation Z demographic,” he said. “This bag will provide some pop at the stand and serve as an added point-of-sale attention-grabber.”
