Frieda?s Inc. brings back Waterbabies for 2005
Frieda?s Inc. brings back Waterbabies for 2005
Los Alamitos, CA-based Frieda?s Inc. is bringing back its Waterbabies personal-sized watermelons.
Exclusively from Frieda?s, Waterbabies are grown in Panama. The company introduced Waterbabies to the industry last April.
The solid, bright-green, smooth-skin melons are round in shape and approximately eight inches in size. The melons are seedless and sweet with a high Brix content. Each melon is labeled with serving suggestions and a PLU number.
Last year the melons sold well at retail.
?Consumers were so intrigued by its small size that demand exceeded supply," said Jackie Caplan Wiggins, retail sales manager at Frieda?s. "Waterbabies? convenient size makes them easy to handle and easy to store in the refrigerator."
Frieda?s Waterbabies are shipping only out of Frieda?s Pompano, FL, facility in six-, eight- and nine-count cases.
Exclusively from Frieda?s, Waterbabies are grown in Panama. The company introduced Waterbabies to the industry last April.
The solid, bright-green, smooth-skin melons are round in shape and approximately eight inches in size. The melons are seedless and sweet with a high Brix content. Each melon is labeled with serving suggestions and a PLU number.
Last year the melons sold well at retail.
?Consumers were so intrigued by its small size that demand exceeded supply," said Jackie Caplan Wiggins, retail sales manager at Frieda?s. "Waterbabies? convenient size makes them easy to handle and easy to store in the refrigerator."
Frieda?s Waterbabies are shipping only out of Frieda?s Pompano, FL, facility in six-, eight- and nine-count cases.