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FreshPack and Produce Pro transform frustration into shocking growth in sales

freshpack LogoWhen Chris Wisekal, chief executive officer of FreshPack Produce, joined the company, he planned to grow it by 20 percent per year. That goal proved too modest. "Last year, we had unprecedented sales growth," he said. "Huge numbers."

Wisekal succeeded by giving his talented staff a new set of tools from Produce Pro Software to reduce costs while boosting service.PNG It paid off by making FreshPack a preferred produce supplier, and it gave his staff some surprises along the way.

"Produce Pro enabled us to handle retail, wholesale, food processors and foodservice," the company stated in a press release. "We are now serving big, multi-concept accounts and other national chains. We could not do that without Produce Pro. Our in-stock ratios are higher. The quality of product is better because we are turning it faster. We can enter orders more efficiently, which allows us to provide better customer service. The Produce Pro system is simply more robust. It gives you options to do business the way you and your customers want."

FreshPack Produce is one of the larger organic natural shippers servicing retail and foodservice customers in the Midwest, currently servicing 16 states.

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Dole expands year two of Global Campaign with Minecraft

Following the global success of its first healthy gaming collaboration, Dole Food Co. announced June 10 the launch of the next phase of its partnership with Minecraft, expanding the campaign with new content, experiences and a fresh focus on pineapple in connection with Dole’s 125-year pineapple heritage.

Wholesum advances organic innovation and sustainability in 2025 Conscientious Company Report

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Record number of winners take home top prizes in 2026 Idaho Potato Lovers Display Contest

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Wakefern Food Corp. and ShopRite sponsor 2026 Special Olympics New Jersey Summer Games

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Ben B. Schwartz & Sons sees great opportunity to distribute Michigan produce to other regions

By
Keith Loria

Ben B. Schwartz & Sons is having a great 2026 so far, building on its distribution growth last year, adding to the sales team and expanding its presence to the west side of Michigan.

Trendspotting: Getting produce from here to there

By
Craig Levitt

Getting produce from here to there is vital. Freight may not be the most glamorous part of the supply chain, but it is every bit important as the other aspects. According to C.H. Robinson and its latest Edge Report, North American freight markets face rising structural pressure.

The report stated that the produce season is placing continued pressure on refrigerated transportation networks across North America. While trucks remain available produce shippers are facing less flexibility in key regions. 

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