FPFC's Holiday Showcase to focus on key opportunities
FPFC's Holiday Showcase to focus on key opportunities
Holidays are important time for businesses in fresh produce and floral. The Fresh Produce & Floral Council is celebrating them all at the 2026 Produce & Floral Holiday Showcase. The event is happening on Aug. 26 and 27 at the Westin South Coast Plaza in Costa Mesa, CA. Registration is open now at fpfc.org/events.
The theme is A Showcase for All Season. It features a two-day program created for produce and floral professionals who supply, sell and merchandise around popular North American holidays. The event covers classics like Halloween and Thanksgiving, expanding traditions like Día de los Muertos and unofficial days of celebration, like Super Bowl Sunday.
The agenda opens on Wednesday, Aug. 26 with the Women's Leadership Summit, followed by parallel floral and produce industry summits. A networking welcome reception closes the first day.
On Thursday, Aug. 27, a breakfast begins a day featuring an industry keynote, FPFC Awards and a graduation ceremony for FPFC apprentices. The day continues with two rounds of educational breakouts, a networking lunch with business buyer meetings and four hours on the exhibit hall floor. A Showcase Floor Reception closes the event.
“Our industry makes the holidays happen” said Bob Lanter, president of the Fresh Produce & Floral Council. “It’s time to bring its people together to plan, sell and buy in preparation for traditions that add color to our lives and bring sales to our businesses.”
The showcase is open to FPFC members and non-members. Attendees can stay on-site, near all the action, by booking a room in the FPFC room block at Westin South Coast Plaza.