Food Lion celebrates partnership with CIAA, announces 2014 tournament week activities
Food Lion celebrates partnership with CIAA, announces 2014 tournament week activities
Food Lion announced its continued support of the Central Intercollegiate Athletic Association Tournament by sponsoring several events that have become favorites to CIAA fans. These events include the women’s tournament, Miss CIAA and “Food Lion Day at the CIAA” on Friday, Feb. 28. All events will be held Feb. 24 through March 1 in Charlotte, NC.
“Food Lion is excited to be a part of the CIAA’s 2014 tournament to show our continued support for our communities surrounding the 12 CIAA schools,” Kevin Hill, division vice president for Food Lion’s central division, said in a press release. “Over the last 20 years, Food Lion and its customers have provided more than $3 million in scholarships for deserving students attending the 12 CIAA schools, as well as jobs to students and alumni. We invite all who are planning to attend this year’s event to celebrate with us.”
As a corporate CIAA partner and the only retail grocer partner, Food Lion will again serve as the title sponsor for the 2014 Food Lion CIAA Women’s Basketball Tournament, which begins Feb. 25 and concludes March 1 at Time Warner Cable Arena.
In addition, Food Lion is sponsoring many family-friendly activities, including the following:
- Food Lion Chef Challenge: Fans will have a chance to enjoy Food Lion Chef Challenge cooking demonstration.
- Food Lion Day at the CIAA: Food Lion invites its customers and fans to participate in Food Lion Day at the CIAA. The all-day event will feature interactive games, premium giveaways, and Food Lion’s scholarship check presentations.
- Food Lion Miss CIAA Competition: Food Lion will officially crown Miss CIAA 2014 and present scholarships to the winner and the first and second runner-ups.
All events are free, excluding the basketball tournament games. For more information about Food Lion-sponsored activities during this year’s tournament, go to www.foodlion.com.