Today Pure Flavor marked the official opening of its new, state-of-the-art distribution center in Romulus, MI. The nearly 200,000-square-foot facility serves as a central hub for the distribution of the company’s fresh, greenhouse-grown produce and is designed to reduce food miles, improve shipping efficiency and strengthen service for retail and foodservice customers across the region.

Trucco Group, one of the foremost distributors of fresh produce in the United States, and Orsero Group, a European leader in the import and distribution of fresh fruit and vegetables formed a strategic partnership that will position the businesses for growth in key markets and create significant operational efficiencies.

Orsero and Trucco have formalized the joint venture with Orsero investing into the share capital of Trucco, bringing together complementary strengths and a shared vision for long-term development in the North American fresh produce market.

Phillips Mushroom Farms has plenty of organic packs to meet consumers’ interests as they move up the value chain, searching for premium quality specialty mushrooms on store shelves.

The Kennett Square, PA-based grower-shipper will be featuring new organic items at the Organic Produce Summit, with an emphasis on specialty mushrooms.

FullTilt Marketing has hired Anna Martinez, Billie Lentz and Lizzy Voth as the agency continues to expand its team to meet growing client demand.

The three professionals bring complementary expertise spanning agricultural leadership, public relations, brand strategy, digital marketing and consumer engagement further strengthening FullTilt's ability to serve clients across agriculture, produce, food, nonprofits and allied industries.

The Kroger Co. rewards program members now have more flexibility in how they use their rewards. Members can now redeem their Points for dollars off groceries in-store and online, in addition to fuel discounts at the pump. 

Taylor Farms has awarded scholarships to 32 new recipients through its 2026 annual scholarship program. As a leading global producer of ready-to-eat salads and healthy fresh foods, Taylor Farms awarded $575,000 to students this year, bringing the total scholarship funds awarded to date, to nearly $5.3 million since the program’s founding.