Epic Roots gets into St. Patrick?s spirit
Epic Roots gets into St. Patrick?s spirit
What looks a heck-of-a-lot like a four-leaf clover? Epic Roots m?che rosettes.
Traditional St. Patrick?s Day cooking is heavy on meat and potatoes. Epic Roots has developed a recipe that is among the first to offer a healthy greens option. The recipe for lucky m?che salad features Epic Roots? m?che, asparagus, blue cheese and red cabbage with light vinaigrette, giving the retailer the option to cross-merchandise three produce items.
Epic Roots will apply an on-pack, eight-page recipe booklet that will include a recipe, four (leaf-clover) reasons why m?che is the lucky salad, nutritional information, serving suggestions and a 25-cents-off coupon to generate future repeat purchases.
The booklets will be applied on each retail pack for the United States, including all retail bags and clamshells of Epic Roots? m?che and m?che mixes shipped from March 4 through March 19.
Among the retailers supporting this promotion nationally are Whole Foods and Wild Oats, as well as many regional grocery chains including Metropolitan, New Seasons and Haggen/Tops stores in the Northwest and Food Emporium in New York.
Traditional St. Patrick?s Day cooking is heavy on meat and potatoes. Epic Roots has developed a recipe that is among the first to offer a healthy greens option. The recipe for lucky m?che salad features Epic Roots? m?che, asparagus, blue cheese and red cabbage with light vinaigrette, giving the retailer the option to cross-merchandise three produce items.
Epic Roots will apply an on-pack, eight-page recipe booklet that will include a recipe, four (leaf-clover) reasons why m?che is the lucky salad, nutritional information, serving suggestions and a 25-cents-off coupon to generate future repeat purchases.
The booklets will be applied on each retail pack for the United States, including all retail bags and clamshells of Epic Roots? m?che and m?che mixes shipped from March 4 through March 19.
Among the retailers supporting this promotion nationally are Whole Foods and Wild Oats, as well as many regional grocery chains including Metropolitan, New Seasons and Haggen/Tops stores in the Northwest and Food Emporium in New York.