Easter lilies still popular, profitable
Easter lilies still popular, profitable
One of the more popular flowering potted plants in North America is the Easter lily. These lilies are heavily marketed for the Easter holiday season, usually during the week immediately prior to Easter.
Easter Sunday is the first Sunday after the first full moon after the vernal equinox. This year it falls on April 20.
According to John Erwin from the department of horticultural science at the University of Minnesota, the Easter lily is indigenous to the Japanese islands of Ryukyu, Okinawa, Oshima, Takeshima and Kawanabe. In its native environment, the Easter lily grows in humus deposits on coral rocks near the shore.
The Easter lily first arrived in England in 1819. Its popularity increased substantially, which resulted in the development of a commercial lily industry. Early bulb production started on the Bermuda islands until viral diseases devastated the industry there. Then commercial bulb production moved to Japan, yielding 26 million bulbs annually until World War II.
Since World War II, commercial bulb production has centered in the United States along the Pacific Coast in southern Oregon and Northern California, yielding around 10 million bulbs a year.
According to data collected by IPSOS-Insight Floral Trends Consumer Tracking Study, 46 percent of U.S. floral customers buy flowering or green plants for Easter and Passover and 52 percent of those sales are lilies. The Easter-Passover season accounts for 10 percent of yearly U.S. holiday dollars and 13 percent of all fresh flowers and plants purchased for holidays. It ranks fourth in sales volume after Christmas, Mother’s Day and Valentine’s Day.