Domex Superfresh Growers launches social media promotion for cherries
Domex Superfresh Growers launches social media promotion for cherries
Domex Superfresh Growers, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, has launched a new photo sharing sweepstakes for cherries called Sweeten Up Your Summer.
Domex Superfresh Growers will offer a suite of in-store and online partnership opportunities including ready-to-post social content, pre-designed point-of-sale materials and co-sponsored #EATCHERRIES Twitter parties.
"Domex Superfresh Growers is focused on creating more meaningful consumer connections and building a more powerful social partnership with our retail partners both in-store and online with delicious fruit and great content," Howard Nager, vice president of marketing Domex Superfresh Growers, said in a press release. "Through social promotions like Sweeten Up Your Summer driven by our proprietary consumer business intelligence tool we are fueling an active online dialog with our consumers, generating excitement for our categories and building a community of loyal fans. "
Sweeten Up Your Summer utilizes the Superfresh hashtag #EATCHERRIES and the company's Twitter, Facebook, Instagram and Pinterest social properties to connect cherries with fun summer activities and celebrate what consumers love about the beloved summer treat. The photo sharing sweepstakes will start June 15 and run through July.
To enter, consumers are asked to upload an original photo to Twitter, Facebook, Instagram or Pinterest showing off their favorite summer activity, like a picnic with the family, sporting event, outdoor barbecue, or their favorite way to eat sweet Superfresh cherries. The image caption should include the hashtag #EATCHERRIES and the company should be tagged @Superfreshgrowers.
Through a random drawing held in mid-August, three winners will be announced. One grand prize winner will receive $1,000, one first prize winner will receive $500 and one second prize winner shall receive $250.
Retailers who would like to find out more about Sweeten Up Your Summer and other potential partnership opportunities should contact Nager at [email protected].
Both customers and consumers can also now watch cherry, apple and pear video orchard updates located on the "Trade" section of the Superfresh Growers website at: http://superfreshgrowers.com/retailers/superfresh-news.