Divine Flavor expands grape varietal offerings
Divine Flavor expands grape varietal offerings
The 2014 Mexican grape crop being offered this spring by Divine Flavor, LLC, “looks very good on all varieties,” said Pedro Batiz, one of the firm’s owners.
Speaking by telephone from the firm’s San Diego office, Batiz said conventional grape shipping for Divine Flavor would begin in the first week of May. Organic grape harvest will come about 10 days later. The firm grows a wide variety of green, red and black grape varieties. This year the company will market 2.3 million boxes of its own grapes and will export another 200,000 boxes produced by independent growers.
Divine Flavor produces table grapes in the Mexican growing districts of Hermosillo and Caborca. The firm packs the “Divine Flavor” brand for its conventional grapes.
Working from the Rio Rico, AZ, office of Divine Flavor, Clarisa Batiz handles sales of the company’s organic grapes.Batiz said a new feature in the firm’s horticultural program this year is that 150 acres of Divine’s grapes will be grown under shade. The shade cover over the vines provides more production uniformity. The shade technique was successfully tested by the firm a year ago.
Carlos Bon, another owner of Divine Flavor, said the firm holds the Mexican master license to Prime, a green grape variety. Divine Flavor markets the Prime as the “Early Divine” variety and will market 300,000 boxes of these this spring, Bon said. He said Early Divine is “really sweet” — it typically has a brix level of 16.5 — and has no acidity. This will be on the market May 10, which is five days ahead of the normal harvest date. The Prime was bred at the Volcani Institute in Israel.
By 2016, Divine Flavor will be offering commercial volumes from what are now maturing vineyards of some relatively new specialty varieties: Cotton Candy, organic production of Sable seedless, Sweet Celebration and Witch Fingers.