Demand skyrockets for Nature Fresh Farms’ Heritage heirloom tomatoes
Demand skyrockets for Nature Fresh Farms’ Heritage heirloom tomatoes
Leamington-based Nature Fresh Farms continues to see tremendous growth in its Heritage heirloom tomato specialty category.
Yellow, green, brown, orange and purple are amongst the rainbow of colors that can be found in its heirloom pack. Available from April through early December, the Nature Fresh season will start with the great-tasting and beautiful Heritage heirloom tomatoes.
“Demand continues to skyrocket for these gems and we continue to see tremendous growth in this specialty category,” said Ray Wowryk, director of business development for Nature Fresh Farms.
The garden taste, texture, colors and shapes allow the consumer to reach back in time. Nature Fresh Farms’ display ready box and high-graphic lid provides retailers an opportunity to display the products right in the container. Thanks to a soft inner box liner, product is cradled to ensure fruit is delivered in premium condition.
“Over the years, growers at Nature Fresh Farms have found and continue to seek the best heirloom tomato varieties for our Heritage line,” added Wowryk.
Their expert team continues to add new varieties of tomatoes ensuring each addition maintains a unique mix of fruit that delivers the best in flavor within the heirloom category. Every box packed of Heritage tomatoes takes on its own unique look with a wide selection of shapes and colors.
The placement of fruit and attractive display box draws attention to any tomato display.
The Leamington-based Nature Fresh Farms greenhouse operation is one of the largest greenhouse producers in Canada and one of the largest pepper growers in North America. State-of-the-art technology and careful thought is put into every detail to ensure Nature Fresh Farms is operating at peak efficiency.
Peter Quiring, founder and president of Nature Fresh Farms is a greenhouse designer, manufacturer and builder. Quiring began his foray into greenhouse growing as a demo model as he wanted to showcase that an upfront investment in the latest technology is worth the cost.
Today the company has grown into one of the most highly automated hydroponic growing greenhouses anywhere.
Innovation and forward-thinking is woven into the culture at Nature Fresh and state-of-the-art technology is the backbone.
From flash cooling systems for bell peppers, a hands-free packing line and an automated tracking cart system that runs on hot water pipes, technology abounds.
The Heritage heirloom tomatoes are just one of the first Nature Fresh Farms products to start what will most likely be another successful season.
