Dave Howald joins Pear Bureau Northwest staff
Dave Howald joins Pear Bureau Northwest staff
Pear Bureau Northwest announced that Dave Howald has joined the company as the regional marketing manager responsible for the Western United States territory.
Howald brings a 31-year history of retail marketing, merchandising and sales experience to the Pear Bureau, having lent his expertise to produce organizations including RFT Freshsource, the California Strawberry Advisory Board, Chiquita and the California Iceberg Lettuce Commission.
Dave Howald For the past 22 years, he has served as retail marketing director for the California Avocado Commission, where he developed and implemented customized strategies for grocery accounts that included Albertson’s, King Soopers, Safeway, Winco, Raley’s and Kroger.
“I am thrilled to have this opportunity to join the Pear Bureau Northwest and am eager to apply my expertise to contribute to an already dynamic team,” Howald said in a press release. “I look forward to using the Pear Bureau’s robust proprietary and third-party data assets to increase my accounts’ knowledge of the pear category to improve marketing and merchandising techniques and grow sales.”
“Dave’s extensive produce industry experience will be of immediate value to Western U.S. retailers," Kevin Moffitt, Pear Bureau Northwest president and chief executive officer, said in the press release. "He will be a tremendous asset to his accounts as they improve the success of their pear category. Dave will also add value to the Pear Bureau team and the pear industry in the Northwest as a whole.”
Howald studied public relations at California State University Long Beach, and he lives in El Dorado Hills, CA, with his wife, Patti. He has served on the board of directors for the Fresh Produce & Floral Council and the Buy California Marketing Agreement, and has also served on advisory committees for organizations like the Produce for Better Health Foundation. He was honored as a fellow in the United Fresh Produce Association’s Leadership program sponsored by DuPont in 2004. He volunteers his time with the El Dorado Hills CC&R Citizens Advisory Committee and continues to serve on the FPFC Northern California Committee.