Nash Produce to focus on Murasaki sweet potatoes, value-added products at CPMA
Nash Produce to focus on Murasaki sweet potatoes, value-added products at CPMA
Nash Produce will have a full array of the varieties and value-added sweet potato products on display at the Canadian Produce Marketing Association Convention & Trade Show.
Representatives of the Nashville, NC-based sweetpotato company have a straightforward message to relay to visitors on the expo floor at booth No. 1411.
“Our message is simple: we are a reliable, year-round partner committed to quality, consistency and category growth in sweetpotatoes,” said Robin Narron, marketing director and sales support at Nash Produce. “From dependable supply to innovative packaging and emerging varieties, we are focused on helping our customers succeed.”
Nash Produce plans to display a range of its products, from bulk cartons, bagged options, a mix of varieties and its value-added line, including individually wrapped microwaveable sweetpotatoes.
“A key highlight will be Nash Produce’s expanding Murasaki program, featuring purple skin and creamy white flesh sweetpotatoes known for their sweet, nutty flavor profile, as we continue to see strong demand for Murasaki varieties across both domestic and international markets,” Narron said.
The Murasaki sweetpotatoes, available in 3- and 5-pound mesh bags, , 4-count wrapped and individually wrapped microwaveable options. They are the newest additions to the Mr. Yam product line.
“Nash Produce has continued to focus on value-added innovation and retail-ready packaging in recent months, all of which will be on display at CPMA,” she said.
The individually wrapped microwaveable sweetpotatoes and 4-count tray pack options are designed for convenience-driven consumers, she said.
Nash Produce representatives at the show will include Randi Ricks, sales representative, and David Bradley, director of business development. The Nash Produce team looks forward to connecting with consumers and showcasing the company’s full sweetpotato program during trade show hours, Narron said.
The sweetpotato company has been a consistent exhibitor at the CPMA show. “The event remains an important platform for connecting with Canadian buyers and strengthening long-term customer relationships,” Narron said.
Nash Produce doesn’t change up its mix of products on display during the Canadian trade show, with the goal of presenting its full sweetpotato program across all markets, she said.
Despite strained U.S.-Canada trade connections in some sectors due to tariffs, Narron said trade relations remain strong overall, particularly in agriculture, where the two countries are deeply integrated trading partners.
“Canada continues to be one of the United States’ largest agricultural partners, with significant volumes of product moving in both directions each year,” she said.
While the CPMA’s annual event is similar to industry events in the U.S., there are some unique aspects that sets CPMA apart, she said.
“CPMA is especially known for its strong sense of community and the emphasis on relationship-building through organized networking events,” Narron said. “The show offers a slightly more intimate environment, allowing for more meaningful, one-on-one conversations with customers.”
CPMA is also known for providing programming after the day’s work is done that encourages networking.
“Additionally, the festive dinners and evening events provide valuable opportunities to connect with industry partners in a more relaxed setting, which is a highlight for many attendees,” Narron said.
Nash Produce continues to invest in infrastructure and innovation to support the company’s long-term growth. Nash Produce is in the process of building and installing a new Exeter packing line to enhance efficiency, increase capacity and further strengthen its ability to meet customer demand with consistent, high-quality product, Narron said.
“Alongside these improvements, Nash Produce remains focused on expanding its value-added offerings and packaging capabilities, while continuing to support its grower network and plan for future acreage growth, including specialty varieties such as Murasaki,” she said. “These efforts reflect the company’s ongoing commitment to quality, reliability, and delivering solutions that align with evolving customer needs.”
