CPMA off to a roaring start
CPMA off to a roaring start
The Canadian Produce Marketing Association’s annual Convention & Trade Show is off to a great start in beautiful Vancouver. The buzz from the busy trade show floor is evident, as CPMA’s expected 3,700 guests hold business meetings, catch up with old friends and look for new products — all good things for this year’s exhibitors.
CPMA’s convention program has had a strong start as well with a sold-out retail tour that brought attendees by trolley bus to Fresh Street Market, Whole Foods, Osaka Supermarket and Granville Island Public Market. The business program has provided insight into trends in produce and the shift toward healthy lifestyles as well as how to grow your business.
One of the overriding themes arising from this year’s show is collaboration. The theme was underlined as crucial to the success of the newly launched Half Your Plate consumer social marketing program. CPMA implored the industry to step forward and get behind the new program to “increase consumption to improve population health and industry prosperity.” Collaborators attending the launch included representatives from the Canadian Cancer Society, the Heart & Stroke Foundation of Canada and Health Canada.
“With CPMA, where we’ve really been involved in the last six to eight months is really focusing on fruit and vegetable consumption,” said Hasan Hutchinson, director general of Health Canada.
One of the highlights to date has no doubt been the retail panel that saw five major Canadian retailers share their insights, including what they look for in a successful sales pitch. Bernadette Hamel of Metro, Oleen Smethurst of Costco, Sam Silvestro of Walmart, Mike Venton of Loblaw and Frank Bondi of Sobeys were engaging, specific and open about the retail landscape.
With additional business sessions and a full day on the trade show floor still ahead, CPMA’s 2014 edition is certainly off to a great start.