Chiquita celebrates versatility of bananas with 'Cooking Lab' contest
Chiquita celebrates versatility of bananas with 'Cooking Lab' contest
With billions of oval blue Chiquita stickers annually and three generations of people singing the Chiquita jingle since 1944, one of the more iconic food brands in the world launched a national recipe contest.
The Chiquita Cooking Lab will celebrate the versatility of the banana by promoting new uses for the fruit, including health-focused recipes, creative snack ideas and kid-friendly combinations during a two-month contest that kicked off Sept. 29 and will run until Nov. 23.
Each week, those who wish to participate in the contest will discover a list of three predetermined ingredients to incorporate in their Cooking Lab creations via Chiquita's new FanFun App or at www.ChiquitaBananas.com/CookingLab. The interactive gaming app provides consumers a fun new way to interact with the Chiquita brand while being rewarded with branded merchandise.
The eight-week contest will name five first prize winners of Chiquita kitchen prize packs each week, and a grand prize winner of $4,000 each week. The grand prize winners will also have their recipes turned into a stop-motion video. All winning recipes will be shared on social networks and on Chiquita's website.
Chiquita is providing a fun and interactive way for consumers to incorporate the all-natural health benefits of the banana in their daily meal choices. In an effort to help educate and motivate consumers to make healthier choices, Chiquita's Cooking Lab contest will serve as a source of additional encouragement for Americans to become more conscious of what goes into their family recipes and more focused on incorporating healthy ingredients like bananas.
To learn more about the contest, contest rules and the Chiquita Fan Fun app, visit www.ChiquitaBananas.com/CookingLab.