Chelan Fresh unveils new value-added packaging
Chelan Fresh unveils new value-added packaging
With apple season here, Chelan Fresh's new packaging — hitting store shelves by the end of the year — will help consumers pick the perfect fruit for their recipes.
The company's new packaging has more clear space, which helps consumers see more of the actual fruit. There are also new taste meters and taste profiles of apples and pears that help consumers select the fruit that fits their taste preference. It's also handy to help decide which variety of apple will best pair with different types of cheese, or which type might be best in an apple pie recipe.
This new value-forward packaging complements the company’s existing line of Go Fruit Convenience Packs, which includes Cup O’ Cherries, Cherry Pouch Bags, and Rockit Apples. Go Fruit Convenience Packs were created to offer nutritious snack options for people of all ages on the go.
When consumers find themselves running out for last minute purchases, there's a section on the pear packaging that gives tips on how to perfectly ripen pears for just the right texture. There are also seasonal recipes like Grandma’s Famous Apple Pie or Grandma Mimi’s Famous Pear Cake. Tote bags also include a QR code that will lead to even more inspiration in the kitchen.