California Giant enters fall berry season
California Giant enters fall berry season
Autumn will begin just in time for California Giant Berry Farms’ fall strawberry crop from Santa Maria, CA, complementing the harvest still under way in Watsonville and Salinas. Typically this was considered the tail end of the season, but now with the added volume the company has fruit to support consumer demand for year-round fresh strawberries.
The company is expecting the volume to be strong from both Santa Maria and the Watsonville/Salinas district well into fall through holidays in October and November if weather continues to be favorable. However, this year that is a double-edged sword with California farmers hoping for a strong rainy season due to drought conditions.
At the same time, blueberry season is beginning again in South America as the Pacific Northwest season winds down. California Giant expects excellent quality and promotable volume of fresh blueberries beginning in October from regions in South America and extending well into the Spring.
Holidays like Halloween and Thanksgiving are at peak times for retail grocery shopping, and California Giant is in constant dialogue with its consumers on ways to include their fresh berries in the mix, as well as featuring themed consumer promotions and contests.
Programs on tap include back-to-school promotions, Halloween recipe ideas and a recipe promotion highlighting Breast Cancer Awareness Month in October.
Food Blogger partners are also creating unique recipes, entertaining tips and Pinterest pages featuring California Giant fresh berries that extend the company’s reach during this time period with innovative ideas.