Bobalu Berry Farms welcomes Don Hobson as VP of sales and business development
Bobalu Berry Farms welcomes Don Hobson as VP of sales and business development
Bobalu Berry Farms has named Don Hobson its vice president of sales and business development. Bringing more than 30 years of produce industry experience, Hobson joins the Bobalu leadership team with an exceptional track record of driving strategic growth, strengthening customer partnerships, and expanding market opportunities across retail programs and foodservice channels.
As Bobalu Berry Farms continues to expand its year-round premium strawberry program and national footprint, Hobson’s leadership and industry expertise will play a key role in advancing the company’s long-term vision and commitment to delivering exceptional quality and service.
“Don’s reputation in the produce industry speaks for itself,” said Bobby Jones, managing member of Bobalu Berry Farms. “He brings a deep understanding of the marketplace, a strong customer-first mindset and the kind of leadership that aligns perfectly with our family values and growth strategy. We are excited to welcome him to the Bobalu family and confident that his experience and relationships will help elevate our brand and create new opportunities for our customers and partners.”
Hobson expressed enthusiasm about joining the Bobalu family and contributing to its continued growth.
“I am incredibly excited to join Bobalu Berry Farms during such an important time in the company’s growth,” said Hobson. “Bobalu has built an outstanding reputation for quality, integrity and innovation over more than six decades of farming. What truly stood out to me is the company’s strong family culture and commitment to its people, customers and communities. I look forward to working alongside the team to continue expanding the Bobalu brand and delivering exceptional value to our retail and foodservice partners across the country.”