Beachside and Main Street ink pact
Beachside and Main Street ink pact
Guadalupe, CA-based grower-shipper Beachside Produce LLC and Santa Maria, CA-based Main Street Produce Inc. have struck an agreement whereby Beachside began marketing Main Street's vegetable products Nov. 9.
Main Street Produce, a longtime grower-shipper of broccoli, bell peppers and strawberries in the Santa Maria Valley, will continue to market its own strawberry crops.
Paul Allen, chief executive officer of Main Street Produce Inc., said, "The union will allow Main Street Produce and Beachside Produce to target their marketing efforts, allowing both to better serve our customer base and fuel the growth each is experiencing."
John Jackson, CEO of Beachside Produce, said, "It is a complementary union for both companies and our customers since the arrangement also includes expanding shipping operations through Main Street Cooling in Santa Maria."
Main Street Produce owns the Main Street Cooling facility. Mr. Jackson said that Beachside has sales experience with broccoli, which gives Main Street Produce the ability to focus on strawberries.
"We'll handle their broccoli year round," Mr. Jackson said, adding that Beachside moves a lot of broccoli and that Main Street should benefit from that.
Beachside Produce will market both the "Main Street" label and its own "Beachside" label through the end of the year. After that, all vegetable products will be shipped under the "Beachside" label.
Beachside Produce -- formerly known as Apio Fresh LLC -- specializes in broccoli, artichokes, brussels sprouts, cauliflower, celery, green onions, mixed lettuce and Iceberg lettuce.
Main Street Produce, a longtime grower-shipper of broccoli, bell peppers and strawberries in the Santa Maria Valley, will continue to market its own strawberry crops.
Paul Allen, chief executive officer of Main Street Produce Inc., said, "The union will allow Main Street Produce and Beachside Produce to target their marketing efforts, allowing both to better serve our customer base and fuel the growth each is experiencing."
John Jackson, CEO of Beachside Produce, said, "It is a complementary union for both companies and our customers since the arrangement also includes expanding shipping operations through Main Street Cooling in Santa Maria."
Main Street Produce owns the Main Street Cooling facility. Mr. Jackson said that Beachside has sales experience with broccoli, which gives Main Street Produce the ability to focus on strawberries.
"We'll handle their broccoli year round," Mr. Jackson said, adding that Beachside moves a lot of broccoli and that Main Street should benefit from that.
Beachside Produce will market both the "Main Street" label and its own "Beachside" label through the end of the year. After that, all vegetable products will be shipped under the "Beachside" label.
Beachside Produce -- formerly known as Apio Fresh LLC -- specializes in broccoli, artichokes, brussels sprouts, cauliflower, celery, green onions, mixed lettuce and Iceberg lettuce.
