Baloian Farms expands sales staff, grows Nogales location
Baloian Farms expands sales staff, grows Nogales location
Baloian Farms recently expanded its sales staff with the hiring of Marcel Corella to accommodate recent growth and expansion of the Nogales sales and procurement office.
Effective Dec. 16, Corella assumed the role of the newly created position of sales assistant. Corella’s primary responsibility will be to assist with the day-to-day activities within the sales department. His other key duties include managing packing materials for Mexico and assisting with quality assurance as needed.
Marcel CorellaCorella’s future plans are to assist with the expansion of the Baloian Farms Nogales operation and facilitate its Mexican program, of which he has already been spending time updating growers and planning the 2014-15 season.
“Marcel’s easy way with growers and his understanding of the culture is a real asset to our grower development program," Jeremy Lane, sales manager of Baloian Farms, said in a press release. "Marcel continues to prove his value as we strengthen and grow our Mexican program.”
Prior to Baloian Farms, Corella gained relatable experience in marketing, administration and customer service in the mortgage-lending industry, and his educational background is in agribusiness economics and management.
“Baloian Farms might be a different direction from the mortgage industry, but not so different than our family business in the cattle industry," Corella said in the release. "It’s rewarding to be part of a family business that shows so much dedication to forward progress, while never losing sight of who they are.”
Baloian Farms has maintained a Mexican grower program for two years and has had offices in Nogales for one year, which are headed up by Luis Corella, sales and procurement, Mexico operations.
Baloian Farms is a fourth-generation, vertically integrated family farm, with year-round operations specializing in peppers and mixed vegetables grown in California and Mexico.
