Calavo highlights jumbo avocados with Super Jumbo PLU stickers
Calavo highlights jumbo avocados with Super Jumbo PLU stickers
Calavo Growers Inc. has introduced distinctive new PLU stickers for its largest avocado sizes. These vibrant, oversized labels are designed to prominently feature Calavo's Super Jumbo avocados, enhancing their visibility and appeal on retail shelves.
The new labels measure 36 millimeters by 26 millimeters, a size specifically chosen to correspond with the larger fruit.
Featuring a bright, eye-catching pink color, the stickers prominently display Super Jumbo at the top, making it easy for consumers to spot them. The stickers will be applied to Calavo avocados of 36 count or larger, carrying the 4770 PLU number.
This update comes as Calavo’s Peruvian imports from longtime partner Viru Group peaks on 36s and larger, while also anticipating a more typical size curve from its upcoming Mexican crop, with a greater abundance of 32 and 36 count fruit.
"Our largest avocados, the jumbos, are truly special," said Gordon Breschini, vice president of fresh sales for Calavo. "We've designed this extra-large PLU sticker to highlight them on the shelf and draw consumer attention to their exceptional value."
Shoppers consistently seek out jumbo avocados for their generous portions, finding them to be the hit of the party with their ability to satisfy larger servings for sharing with family and friends. Beyond their impressive size, these avocados offer incredible versatility, perfect for shareable guacamole, smoothies and of course party-sized salads and burger platters — providing health benefits for the entire family.
"This presents a fantastic opportunity for retailers to enhance, not replace, their current avocado programs by incorporating jumbos," said Breschini. "Offering consistent choices of both smaller fruit and jumbos empowers shoppers with options and solutions for healthy meal or party planning. Calavo is also equipped to work with our customers on customized ripening programs to ensure optimal value."
Calavo avocados adorned with the new Super Jumbo PLU stickers began rolling out the first week of July.
