New-season ENVY apples hit produce aisles
New-season ENVY apples hit produce aisles
The new season 2025 domestic crop of ENVY apples is now landing in grocery stores across the United States and Canada. This year’s launch also marks a significant milestone: the first-ever ENVY apple harvest from New York state, expanding the brand’s regional reach with locally grown premium ENVY apples.
Cultivated with care by expert growers, the New York crop joins the exceptional fruit from Washington.
“The 2025 growing season in Washington delivered near-perfect conditions from bloom to harvest,” said Chris Willett, vice president of grower and sales operations. “The combination of warm days, cool nights and ideal rainfall created optimal conditions for ENVY apples to develop their signature sweetness, crunch and juiciness. We’re equally proud of our first New York harvest, which shows outstanding quality and strengthens our ability to serve East Coast markets with premium local fruit.”
Crafted for those who seek an exceptional elevated eating experience, ENVY apples consistently stand out for their flavor, beauty and versatility. Whether enjoyed fresh, sliced for entertaining or paired with cheese on a charcuterie board, ENVY apples deliver indulgence in every bite.
Retail partners across North America are now receiving shipments, and in-store promotions and merchandising campaigns are rolling out in key markets. Strategic partnerships are helping to bring this exceptional crop to communities nationwide. Shoppers can look for ENVY apple’s exceptional branding in the produce aisle and enjoy the new season apples — available now while supplies last.