AFM joins collaboration behind FNV
AFM joins collaboration behind FNV
Avocados from Mexico has announced that it is a founding supporter of FNV, a new brand that promotes fruit and vegetable consumption to teens and moms using the same relentless, compelling and catchy marketing that major consumer brands do.
The collaboration was announced this week during the Partnership for a Healthier America’s Building a Healthier Future Summit, one of the nation’s premiere gatherings of health experts, policy makers and business and industry leaders committed to ending childhood obesity.
“AFM is proud to be a founding supporter of FNV,” Alvaro Luque, president of Avocados from Mexico, said in a press release. “Mexico is the leading supplier of avocados in the United States, representing nearly 70 percent of all avocado volume, and we are proud to drive awareness of this versatile and nutrient-dense fruit.”
Support of FNV reinforces Avocados from Mexico’s position as a leading superfood brand in the produce category. AFM’s year-round availability affords it the opportunity to continuously connect with consumers about the multiple benefits of consuming avocados.
In February, AFM became the first fresh produce brand to broadcast an ad and implement a fully integrated digital campaign during the Super Bowl, the most popular football event of the year. It earned widespread acclaim and social media buzz while generating over 1 billion impressions.
Avocados from Mexico is committed to advancing consumer education about the benefits of avocados and their important role in a nutritious diet. As the category leader, it is incumbent upon AFM to reach out to consumers about this information in a variety of ways.
The brand is partnering with a registered dietitian to reach consumers throughout the year, and recently launched interactive content to promote the nutritional benefits of avocados on its website and social channels.
“We know that avocados are a super food, so it's no surprise that Avocados from Mexico is a founding supporter of Team FNV, which will change the way that fruits and vegetables are marketed to families,” Lawrence A. Soler, president and chief executive officer of the Partnership for a Healthier America, added in the press release.
Throughout the Building a Healthier Future Summit in Washington, DC, AFM was one of 40 exhibitors in the Expo Summit exhibition hall and is sponsoring one of the Summit’s healthy snack breaks.
