In an industry where startups bloom and fade with the seasons, Goody by Blue Banner Co. stands apart — not because it’s a bold new division, but because of something far more durable: the people who have shown up, season after season, decade after decade, to do the work.

When Goody launched in 2025, the direct sales aspect was new, however, the foundation was anything but. Behind the fresh name stood a team forged over generations — field workers who have watched hundreds of harvests come and go, packinghouse veterans who know the rhythm of a season the way others know a heartbeat and office staff whose institutional knowledge runs deeper than any manual could capture.

That depth of experience is not an accident. It is the direct result of a culture that has always placed people at its center — a value instilled by the company’s founder, W.J. Mazzetti, when he established Blue Banner Co. in Riverside, CA, in 1950, and carried forward by every generation since.

“Without our team, we have nothing. Their longevity is the heartbeat of our story,” said Vince Mazzetti, vice president of Goody and Blue Banner Co.

From the packinghouse to the fields to the front office, Goody’s key players have not simply worked here — they have grown here.

Many have held pivotal roles for years, some for decades, quietly accumulating the kind of expertise that cannot be hired in and cannot be rushed. They are the reason a client call gets answered with genuine knowledge, the reason a shipment arrives right and the reason Goody could launch with confidence as a seasoned operator rather than a hopeful newcomer.

Current president, Tom Mazzetti, the third generation of the family to lead the company, has stewarded that culture since 1972 — more than 50 years of steady, principled leadership. 

Alongside his son Vince, who represents the fourth generation now carrying the legacy forward, the duo embodies what Goody is at its core: family-owned, relationship-driven and built to last.

Vince Mazzetti, vice president of Goody and Blue Banner Co., and the fourth generation of the family-owned operation brings fresh energy and modern vision to a brand rooted in the wisdom of those who came before, infusing what the company has always called “life’s simple moments” with renewed purpose and reach.

Today, Goody serves the produce market as a seasoned grower, packer and shipper of the highest quality citrus products — specializing in grapefruit — and is recognized as one of the premier citrus operations in the country. That reputation was not built overnight. It was built by people who stayed.

In an era when talent is treated as a transaction and loyalty is a quaint concept, Goody’s story reads differently. Long-tenured staff — in the field, on the packing floor and across the office — are not just employees. They are the institutional memory of an organization that has outlasted trends, market shifts and generations of change. Their presence is the guarantee behind every crate of citrus that leaves Riverside bearing the Goody name.

As Goody steps into the future, it does so with this truth at the center: 75 years of excellence is not a number on a press release.  It is the sum of thousands of days worked by people who believed in what they were building — and who keep showing up to build it still. Seventy-five years and growing… because of them.