NWPB promotion efforts a boon for watermelon industry, general economy
The National Watermelon Promotion Board and research partner Armada Corporate Intelligence Inc. invite all interested parties to their 2017-21 Economic Evaluation presentation, which will take place Feb. 23rd at 8 a.m. during the National Watermelon Convention at the Omni Grove Park Inn in Asheville, NC.
The Econometric Evaluation determines the impact of the NWPB’s activities on the demand for watermelon and the return on investment for the industry. The main findings of this study show the watermelon industry continues to receive a high return from the promotion efforts of the NWPB, and these promotion programs have a significant impact on the general economy.
During the presentation, the audience will learn more about how advanced modeling techniques look at the supply of watermelon, FOB and retail prices, NWPB budget and other factors to determine the value the NWPB provides its stakeholders. Additionally, Armada will share current economic conditions and how it will affect the industry moving forward.
In addition to the in-person event in February, the board will also present Economic Evaluation findings
from 2017 to 2021 virtually on March 29 at 1 p.m. EST. To register for the virtual event, visit https://us06web.zoom.us/webinar/register/WN_fFdpme8hSp2u16W-wQrsEA.
For more information or questions about the upcoming presentations, contact Megan McKenna, senior director of marketing and foodservice at [email protected].
