"Watermelon queens are the vibrant ambassadors that embody the sweet spirit of the watermelon industry," said Stephanie Barlow, senior director of communications at NWPB. "Their ability to connect with consumers and effectively communicate the value of watermelon is instrumental in driving consumer engagement and boosting consumption. Their refreshing enthusiasm captivates and educates.”
By leveraging their charisma, knowledge and passion, watermelon queens can help to amplify promotional efforts at retail and drive consumer interest at events, ultimately benefiting both retailers and growers.
The media training initiative brought together industry experts to provide comprehensive guidance on key messaging, content creation, public speaking, and digital and social media skills. Participants received hands-on training in crafting compelling narratives, leveraging social media platforms, and effectively engaging with traditional media outlets to maximize reach and impact.
"We are committed to equipping our Watermelon Queens with the necessary skills and resources to excel in their roles as ambassadors of the watermelon industry," said Barlow. "Through this media training, we aim to elevate their communication capabilities both digitally and in-person, empowering them to effectively engage with diverse audiences and drive positive perceptions of watermelon."
