“We plan to engage visitors and provide comprehensive information about Wada Farm’s supply chain services and products,” Beck said. “Major talking points will likely include sustainability practices, the latest in agricultural technology and consumer preference shifts towards healthier options. We are particularly interested in discussing advancements in eco-friendly packaging and the outlook for the upcoming 2025 crop season.”
As with any show, networking is crucial for Wada Farms’ growth strategy, as it helps the company build connections that could lead to potential collaborations and market expansion. With that in mind, one of its goals for Viva Fresh is to establish meaningful relationships with industry leaders, new and existing customers and gain insights into market trends.
“A successful show involves achieving our networking objectives, such as valuable interactions with customers and industry leaders and gaining industry insights,” Beck said. “Ultimately, we hope to return with solid leads, strengthened partnerships and fresh ideas for growth.”
Speaking of growth, Wada Farms is always thinking of ways to get bigger and offer more to its customers.
“Our growth initiatives include expanding our product offerings and enhancing our supply chain efficiency,” Beck said. “We are also looking at strategic partnerships that will complement our core objectives and boost our market presence.”
To stay ahead, Wada Farms makes sure to stay up on what those in the produce industry are talking about and what’s new and exciting in the segment.
“The industry is rapidly evolving, with a strong focus on sustainability and technology integration,” Beck said. “We are closely monitoring trends like consumer demand for organic products, advancements in agricultural sciences and economic factors influencing supply chains.”
