
TIPA ready for 'Rocket' ride at Viva Fresh 2023
The Texas International Produce Association announced Charlie Jabaley as the 2023 Viva Fresh Expo keynote speaker.
With more than 8 million followers on social media Jabaley, also known as Charlie Rocket, will be raising the roof as headliner of Viva Fresh being held at the Gaylord Texan Resort & Convention Center in Grapevine, T, March 30–April 1, 2023.
TIPA said Charlie Rocket is pure energy and will awaken Viva Fresh attendees with his truth telling story of success, money and fame interrupted by a health crisis turned second chance.
“We want inspiring stories that raise the bar on healthy living and motivate us all to do better," said Dante Galeazzi, CEO and president of TIPA. "Some may not see the natural connection between a rap music executive turned philanthropist and Viva Fresh, but I can assure you the gateway to the success Charlie is living today began by translating his love of life into leading a healthier lifestyle that included fruits and vegetables.”
Initially billed as CEO Charlie, he’s the multimillionaire founder of Street Execs, a wildly successful music label representing talents like 2 Chainz and Travis Porter and was the brainchild that sold over $2 million of dabbing Santa sweaters. The result was a client-focused workaholic who was more than 100 pounds overweight and his health trending downward. But it was a brain tumor diagnosis that forced Jabaley to reevaluate his life choices.
Today, Jabaley still lives with a benign brain tumor, but CEO Charlie has transformed into Charlie Rocket: health advocate, inspirational leader, athlete and philanthropist. He’s chosen a path of healthy living that includes fruits and vegetables and regular exercise that has helped him lose over 120 pounds, complete an Iron Man race, and even work with Nike as a featured athlete in its “Dream Crazy” campaign.
Jabaley’s life accomplishments are a laundry list of wins, but none greater than having raised over $5 million to help make more than 1,000 dreams come true through his Dream Machine Foundation as he travels worldwide delivering knowledge, inspiration and people’s dreams straight to their doorsteps.
“Everything Charlie touches has irresistible energy and I can’t think of a better person to hype the importance of healthy eating and get our audience excited than Charlie Rocket, who knows how to entertain and shows us how to achieve big dreams when passion and purpose collide,” said Galeazzi.
Viva Fresh serves to shine a light on the Rio Grande Valley as a vital trade corridor and production zone for fresh fruits and vegetables, as well as to promote healthy eating and a healthy lifestyle. The three-day event focuses on networking, education, and building relationships in a relaxed and intimate setting.