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Ruiz Sales poised for growth with move to larger location

By
John Groh, publisher

Ruiz Sales, an importer and distributor of tropical items from Mexico, with an emphasis on Persian limes, has relocated from its longtime warehouse in Pharr, TX, to a larger location up the road in Edinburg, giving it more room to expand its operations.

“We had been in our Pharr warehouse for many years, but in December we moved to a larger space in Edinburg, which gives us the opportunity to increase volume and work more efficiently,” said Richard Ruiz, president and owner.

Ruiz said the new space is quite a bit larger than the Pharr facility, and it has areas that allow workers to load and pack under refrigeration.

“We made the move in December, and started running product in January,” he said. “It’s a great move for us, and sets us up for future growth.” 

Ruiz said the lime deal has been challenging this year, with a preponderance of smaller sizes caused in part by the extreme cold snap that hit the region in February of 2021, along with the more acute drought situation in Mexico. 

“Mexico didn’t get enough rain this year, so we haven’t gotten bigger sizes with less tonnage at field level and that has been a challenge,” he said. “Still, lime demand and movement have been good despite high prices. We just hope things will moderate soon and get back to normal.” 

He added that despite the challenges with the lime market, Ruiz Sales has not wavered in its commitment to quality. 

“We are placing more emphasis than ever on quality, size, and color of our limes so that we can be sure to provide a great product to consumers,” he said. “We need to always demonstrate our commitment to quality so people will keep coming back to purchase our healthy products.” 

Aside from his challenges with the lime market, Ruiz said a bigger challenge exists in the Rio Grande Valley with the lack of security at the border, resulting in thousands of undocumented people crossing into the United States and spreading through the RGV and to more distant locales like New York City.

“The USAF, Customs & Border Patrol, ICE, police in America are the world greatest that provides America security and freedom for generations, but if they are not supported by our government then they are not able to do their job to keep America borders safe and secure,” he said. “What you get is a big spike in crime with serious offenses like human trafficking, drugs, and other things.” 

Ruiz said it will take intervention from the very top level of government to bring the crisis under control, but so far that has not happened. 

“What we need is President Biden to come down here and see with his own eyes just how serious the situation has become,” said Ruiz. “Our Honorable Hidalgo County Judge Richard Cortez and the concerned citizens in Hidalgo County, Texas, have invited him and other government leaders to tour the Valley, but they have yet to accept our invitation. It’s very disappointing, and we are worry about our future generations both here in the Valley and throughout the country.” 

Ruiz also laments the lack of government leadership with regard to support and help to deregulated the overregulated businesses to be more competitive and profitable with the unregulated nations worldwide on the global front. He points to the country’s reliance on foreign oil and the resulting spike in gasoline and fertilizer prices as an example. 

“If we were to produce our own gas in the United States, we would see the price of gas at the pumps cut in half,” he said. “I believe the United States is the best nation in the world, but we need to be more self-supportive so we can produce and sell American-made products, and people can buy American-made products in order to keep our costs down and keep jobs in the country that benefits Americans and reduces inflation. Basically, we need our politicians to make the best decision first for the America people in our nation, not just their own interests.”

John Groh

John Groh

About John Groh  |  email

John Groh graduated from the University of San Diego in 1989 with a bachelors of arts degree in English. Following a brief stint as a sportswriter covering the New York Giants football team, he joined The Produce News in 1996 as an assistant editor and worked his way up the ranks, becoming publisher in 2006. He and his wife, Mary Anne, live in northern New Jersey in the suburbs of New York City.

 

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