Grimmway rolls out new carrot packaging
Grimmway rolls out new carrot packaging
Bakersfield, CA-based Grimmway Farms has refreshed the look of its packaging while at the same time bringing uniformity to its conventional line of carrots.
The packages are starting to hit store shelves now, and Grimmway will feature the entire line at the Produce Marketing Association's International Convention & Exposition to be held Oct. 12-15 in Houston.
The complete redesign of the "Grimmway" brand of carrots marks the first time the company has undertaken such a step in a long time, said Phil Gruszka, the company's vice president of marketing.
The packages are starting to hit store shelves now, and Grimmway will feature the entire line at the Produce Marketing Association's International Convention & Exposition to be held Oct. 12-15 in Houston.
The complete redesign of the "Grimmway" brand of carrots marks the first time the company has undertaken such a step in a long time, said Phil Gruszka, the company's vice president of marketing.