“The launch of Lil’Ones is a groundbreaking moment for us and the organic produce industry,” said Ricardo Crisantes, chief commercial officer at Amado, AZ-based Wholesum. “We’ve taken the joy of organic tomatoes and made it even more exciting by offering something smaller, sweeter and more convenient. They are truly unique in the marketplace, small and candy-like to surprise and delight with every bite. Our customers will love their flavor and versatility, and we’re excited to bring this first-to-market product to organic shoppers.”
Lil’Ones will be available year-round, with initial shipments already under way. As excitement builds around the product, Wholesum is preparing to scale production with expanded volumes planned for late fall 2025.
Early interest has been strong, and the company is actively working with partners to ensure steady availability as demand grows. The company said now is the perfect time for retailers to get on board and bring this joyful new snacking option to their customers.
“We are proud to bring the first organic pearl tomato to market,” added Kristina Federico-Luna, sales manager at Wholesum. “The response so far has been overwhelmingly positive, and we’re excited to continue pushing the boundaries of organic produce, offering organic consumers more options that also deliver on a great sensory experience.”
With their smaller size and distinctive flavor profile, these tomatoes are poised to become a favorite for those looking for a fun and flavorful way to eat healthier — and they showcase the company’s commitment to quality and innovation.
Wholesum will showcase Lil’Ones with a bold presence next month at the Organic Produce Summit in Monterey, CA, inviting the industry to experience firsthand how this playful tomato redefines organic snacking.
The launch is part of a broader campaign celebrating “the lil’ things” — a reminder to savor life’s small, joyful moments. With their bright colors, vibrant flavor and portability, Lil’Ones are the perfect companion for those everyday delights that transport us somewhere.
