Topline Farms to lead the Roma revolution at CPMA Montreal

Topline Farms is bringing the Roma revolution to the CPMA Convention & Trade Show in Montreal April 8-10 at booth No. 1715. As a Chairman’s Club Sponsor, Topline Farms will showcase its year-round, greenhouse-grown Roma tomato program, offering Canadian consumers consistent quality and exceptional flavor.

With generations of experience, Topline Farms is committed to providing fresh, local produce. Dino Di Laudo, senior vice president of sales and marketing, is eager to demonstrate how the company's Roma tomatoes can help retailers boost sales and strengthen customer loyalty.

“Reliability is key to building trust with consumers,” said Di Laudo. “For decades, we’ve delivered consistent quality by controlling every step of the process — from seed to delivery. This ensures Canadian retailers have access to homegrown Romas year-round, satisfying consumers’ cravings no matter the season.”

Roma tomatoes are currently enjoying a surge in popularity. Max Mastronardi, executive vice president, sees this as a major growth opportunity.

“The Roma category is thriving,” said Mastronardi. “To meet demand, we’ve introduced convenient pack sizes, including our new one-pound top-seal format. These options make it easy for Canadians to enjoy their favorite ingredient, grown right here at home. Plus, thanks to our cutting-edge greenhouse technology, our Romas taste just as delicious in January as they do in July.”

Topline Farms is rapidly expanding its acreage, becoming one of North America’s largest lit crop Roma growers. By using Lit Culture technology, which supplements natural sunlight, they achieve consistent yields, superior quality and a more sustainable operation, overcoming the challenges of shorter days and colder temperatures.

At CPMA, attendees can experience the Roma revolution firsthand. Chef Ervin will be creating flavorful recipes at booth No. 1715, highlighting the bold taste and versatility of Topline’s Romas.

“Beyond the samples, we’re building a recognizable brand consumers seek out for its chef-quality flavor,” said Chris Veillon, vice president of marketing.