Pure Flavor expands organic offerings with RedRoyals sweet cherry tomatoes

June 24, 2025

Pure Flavor's latest organic innovation — organic RedRoyals sweet cherry tomatoes — is certified organic and grown in a high-tech, greenhouse environment, delivering bold flavor and dependable quality all year long.

Building on the strength of the RedRoyals brand, the launch of an organic variety was a natural next step. Organic RedRoyals bring much-needed innovation to the organic category by combining the signature flavor, texture and visual appeal of the original with trusted organic, greenhouse-grown practices. As the snacking on-the-vine segment continues to show strong growth, this new offering meets consumer demand with vibrant sweetness, a crisp bite and a deep ruby red color that stands out, both on the shelf and on the plate. sdf

“Today’s consumers want more than just organic — they want flavor, consistency, and confidence in how their food is grown,” said Mike Glass, director of sales for Pure Flavor. “Organic RedRoyals check every box. They burst with natural sweetness and deliver that satisfying crunch shoppers love. Just as importantly, they’re grown with integrity using organic practices that reflect our core values.”

Organic RedRoyals also present an opportunity for organic shoppers to upgrade to a more flavorful, premium snacking experience. Offering a superior taste profile and consistency, they are a step above typical organic options, allowing consumers to enjoy a better-flavored tomato without compromising on their values.

With their uniform size and eye-catching appearance, organic RedRoyals are perfect for snacking straight from the pack, tossing into salads or brightening up a wide range of recipes. Their dependable quality is made possible through advanced greenhouse technology and a long-standing commitment to sustainable agriculture.

Pure Flavor organic produce is grown to the highest USDA Organic certification standards. Every crop is nurtured using natural pest control, organic-approved inputs and environmentally responsible practices. This allows for year-round production while minimizing the impact on surrounding ecosystems.

“Growing organically in a controlled environment gives us a distinct advantage,” said Glass. “We’re able to naturally protect plants and maintain ideal growing conditions to deliver exceptional flavor 365 days a year. Organic RedRoyals represent everything we stand for — superior taste, responsible growing and a better experience for consumers.”

The launch of organic RedRoyals supports the long-term strategy of Pure Flavor to expand its organic portfolio with distinctive, flavor-forward products that raise the bar in the category. At the same time, the brand continues to educate consumers about the benefits of greenhouse-grown produce.

Pure Flavor will unveil organic RedRoyals at the upcoming Organic Produce Summit in Monterey, CA, July 9-10 at booth No. 303. Attendees are invited to taste firsthand how this premium organic sweet cherry tomato is redefining what greenhouse-grown organics can deliver, in flavor, quality and sustainability.

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Tomatoes