New Bahama Bombs bring the taste of the Tropics
Mastronardi Produce launched its latest Sunset Bombs product in retail: Bahama Bombs. A bright orange grape tomato on-the-vine, Bahama Bombs are a sister variety to the acclaimed Sugar Bombs, boasting the same off-the-charts sweet flavor in a vibrant tropical hue. Mastronardi Produce introduced the new product at the SEPC Southern Innovations trade show and it hit store shelves in March.
“Mastronardi Produce has a long record of driving growth across categories through expert innovation, and snacking tomatoes are our specialty,” said Dean Taylor, vice president of business development at Mastronardi Produce Ltd. “Sugar Bombs have been wildly successful since their launch in 2018; we’re confident that Bahama Bombs will bring excitement to the category.”
On-the-vine tomatoes represent the fastest growing segment of the snacking tomato category. Now with six flavorful SKUs to its name, the Bombs lineup continues to tap into the demand for high-flavor snacking items. Capturing the attention of consumers and mainstream media alike, Mastronardi Produce and its Bombs line were recently highlighted by The Wall Street Journal in an article exploring the world of “designer produce.”
“This special sister variety was developed in collaboration with a valued seed company partner, and we knew we had a winner when they presented us with this variety,” said Taylor. “Mastronardi Produce’s investments in R&D along with our partner relationships that span several decades are key to what sets us apart.”
Mastronardi Produce has over 1 million square feet of global trial space dedicated to research and development, with approximately 500 promising new varieties from around the world on trial at any given time. Bahama Bombs performed exceedingly well under trial and were pushed to market under the coveted line of Bombs snacking tomatoes on-the-vine.
Retailers are invited to “Taste the Tropics” at booth No. 1,130 during the upcoming CPMA Convention and Trade Show where Mastronardi Produce will showcase Bahama Bombs and other premium produce innovations.
