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Purple sweet potatoes shine as top choice for award-winning vegetable

As the industry gears up for the delicious emergence of spring sweet potatoes, Frieda’s anticipates the seasonal shift but leads the charge with an extraordinary offering — the coveted Stokes Purple sweet potatoes. Celebrated as the 2024 Vegetable of the Year by Veganuary, this superfood is more than just a veggie; it’s an experience, thanks to Frieda’s dedication to reinventing the way it engages with vegetables.

“We understand the nuanced demands of the modern market. Consumers are craving a culinary adventure, and retailers are searching for ways to meet that demand in-store and online,” said Alex Jackson, vice president of sales and procurement at Frieda’s Branded Produce. “According to a recent study, we learned that 66 percent of shoppers expressed an interest in trying out new fruit and vegetable varieties, and 64 percent of shoppers are keen to add more colorful produce to their diets.”

In this era of experimentation and culinary exploration, Stokes purple sweet potato offers a versatile ingredient that can be used in various dishes, ignites creativity in the kitchen, and is packed with superfood properties. Its sweet, nutty flavor and distinctive violet hue make it a highly sought-after ingredient for adventurous foodies.

Stokes Purple sweet potato has been in the spotlight as it received recognition as Veganuary’s vegetable of the year this January.

As the demand for the generic sweet potato arises, people are becoming more curious about the vibrant product — which isn’t limited to a seasonal surge. The Stokes Purple sweet potato pulls year-round fascination amongst consumers as they seek a new and improved alternative.

The purple sweet potato’s recent rise to fame is also partly due to the recent Netflix documentary Secrets of the Blue Zones, in which it takes center stage and has created its reputation as a superfood associated with longevity.

Be prepared as shoppers demand this award-winning vegetable.

“To increase sales, add the fastest-selling purple sweet potato, Stokes Purple, which is available exclusively from Frieda’s with a merchandising bin,” said Jackson.

Keith Loria

Keith Loria

About Keith Loria  |  email

A graduate of the University of Miami, Keith Loria is a D.C.-based award-winning journalist who has been writing for major publications for close to 20 years on topics as diverse as real estate, food and sports. He started his career with the Associated Press and has held high editorial positions at magazines aimed at healthcare, sports and technology. When not busy writing, he can be found enjoying time with his wife, Patricia, and two daughters, Jordan and Cassidy.

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