Progressive Produce ensures year-round supply of sweet potatoes

Progressive Produce, a year-round grower, packer and shipper of fresh produce, has noticed a significant increase in the demand for sweet potatoes in recent years, as the category has become a year-round staple in many households.

“Unlike in the past, when demand would drop during the summer months, it now remains steady throughout the year,” said Jordan Barta, sweet potato commodity manager and grower relations for the Los Angeles-based company. “This shift has influenced our planting and harvesting schedules, allowing us to ensure a consistent supply to meet consumer needs.”

Additionally, Progressive Produce has seen growing interest in specialty varieties like Murasaki, which offers a unique flavor and texture profile.

“To capitalize on this trend, we have focused on expanding our production of these varieties and highlighting their distinct qualities in our marketing efforts,” Barta said. “This approach allows us to cater to the evolving tastes of consumers and stay ahead in a competitive market.”

Sweet potatoes thrive best in sandy soil and hot temperatures, and the company ensures its growing regions meet these standards.

“We grow a range of sweet potato varieties, including Red Vermillion, Orange Covington, White Bonita, Murasaki and purple varieties,” Barta said. “Red Vermillion and Orange Covington are known for their moist texture and sweet flavor, making them popular choices for traditional sweet potato dishes. The White Bonita variety is slightly drier with a milder, nutty flavor, appealing to those who prefer a less sweet option. Murasaki, with its purple skin and white flesh, is even drier and has a distinctly nutty taste, making it a unique choice among sweet potatoes.”

The purple variety is the driest and least sweet of all, often favored for its vibrant color and earthy flavor, and is among the most in-demand by consumers.

Once collected, Progressive Produce has a strong team and top-notch facilities to ensure its sweet potatoes are heading to customers in the best shape possible.