This year, the company is focusing on growth, be it in growing current relationships, establishing new relationships, adding a Murasaki variety and adding acreage.
“We are continually growing our relationships, attending trade shows and utilizing opportunities that help our customers business grow,” Campbell. “We continually strengthen our relationships with regular communication and going above and beyond to ensure customer satisfaction. Produce cannot always be perfect but how you respond, resolve and treat your customers can be.”
Matthews Ridgeview Farms has capitalized on its opportunities over the years and continues to adapt to meet customer needs to stay competitive. With a strong commitment to quality and exceptional customer service, the company has established itself as a trusted sweet potato distributor for decades.
“We embrace innovation and always try to be cutting edge,” Campbell said, explaining that Matthews Ridgeview Farms uses a comprehensive traceability and inventory program to ensure the quality and safety of its produce. “Planning, integrity, regular communication, embracing change and new ideas are the keys to success.”
The team knows it’s important to address customer feedback and continually improve products and services.
“We welcome feedback, have a prompt response and find resolutions as a team within our company,” Campbell said.
While it’s still early in the year to give a proper assessment of sweet potato crops, what they are seeing so far looks very promising for a great crop this season.
“As far as our timeline, we are a bit ahead of last year,” Campbell said.
Retailers have done a good job with helping to highlight sweet potatoes in the stores, and Campbell believes if they continue to build displays, offer additional nutritional information to consumers, offer recipes and promote when it’s not necessarily “peak” season, things will continue to be strong.