Consistency is key to Nash Produce’s success

With a combination of the North Carolina soil and climate, Nash Produce’s local family farms provide the perfect environment for growing some of the world’s best sweet potatoes.

“Sweet potatoes are the bread and butter of our operation,” said Robin Narron, sales support and marketing director for the Nashville, NC-based company. “Focusing on excellent customer service, product availability and quality are what we do best, and by channeling all our efforts into our sweet potatoes 365 days a year, our team is able to consistently deliver to our loyal customer base.”

Millions of pounds of sweet potatoes pass through the company’s grader each year and it appreciates the yearlong production efforts each one of its growers perform each crop season.

“Consistency is a key factor to being successful in any produce segment, sweet potatoes included,” Narron said. “Because it is a fresh product, keeping inventory consistently available year-round is something we take great pride in. Our customers trust that we will consistently deliver fresh product to their locations, and ultimately, to their customers.”

As of the first week of September, Nash Produce’s network of sweet potato growers are in the early stages of harvesting this year’s crop, and all signs look good.

“From what we have recently seen, the crop is sizing up well and overall volumes, and appearance are right where they need to be to keep up with the rising demand,” Narron said. “The weather throughout the growing season has been pretty dry until tropical storm Debbie brought us an abundance amount of rain, however we anticipate seeing excellent quality as we begin harvesting. Of course, we pray for good weather during the harvest season in order to get all of those tasty sweet potatoes out of the ground and into our storage facilities.”

Nash Produce works with a customer base that includes major retailers and big players in the food service industry. 

“We also export to Mexico, Europe and Canada,” Narron said.