Bako Sweet elevates heart-healthy sweet potatoes this February
If there’s one month to make sweet potatoes your Valentine, it’s February. Country Sweet Produce’s Bako Sweet is celebrating American Heart Month, National Sweet Potato Month, Valentine’s Day and Cook a Sweet Potato Day this month with several marketing efforts to drive sales during this season.
Packaging is one of the most effective ways the grower-shipper is engaging with shoppers this month. The brand’s newest three- and five-pound organic and conventional bags are not only visually captivating, but also communicate the health benefits of sweet potatoes as a heart-healthy food item thanks to the American Heart Association Heart-Check prominently displayed on the front of each bag.
According to a study by the U.S. Sweet Potato Council, the most effective way to increase sweet potato sales is to help educate the consumer about potential health benefits, which is precisely why Bako Sweet packaging makes it easy for shoppers to see that they are heart-healthy and full of fiber, vitamin A and potassium.
“Sweet potatoes are a nutrient-dense option and we wanted to communicate that on our packaging by proudly showcasing the American Heart Association Heart-Check,” said Alexandra Rae Molumby, director of marketing for Bako Sweet. “We encourage retailers to take advantage of Bako Sweet’s eye-catching packaging and show the sweet potato love by prominently displaying them as part of a month-long celebration of sweet potatoes.”
Consumers will have the opportunity to celebrate National Sweet Potato Month on Instagram as well thanks to the brand’s Grown With Love campaign, where they have a chance to win heart-themed prizes Feb. 1-28.
Bako Sweet is also partnering with influencers, including registered dietitian Kristen Carli, who will promote Cook a Sweet Potato Day on Feb. 22 on AZTV’s Arizona Daily Mix. Kristen will show viewers how simple it is to incorporate heart-healthy sweet potatoes into dishes like Sweet Potato Chips, Sweet Potato Brownies and Sweet Potato Noodles.
"Roasted, air-fried, mashed or spiralized; sweet potatoes are the perfect addition to any table due to their versatility,” said Carli, owner of Camelback Nutrition & Wellness. “ As a dietitian and mom, I love that sweet potatoes are loaded with fiber, vitamin A, and potassium, ensuring that my family is eating well."