Bako Sweet adds color and flavor to Easter sweet potato displays
Country Sweet Produce’s Bako Sweet is giving shoppers what they want this Easter with brightly colored, triple-washed, and consistently sized sweet potatoes. As we enter into one of the largest sweet potato buying seasons, just behind Thanksgiving and Christmas, now is the perfect time to stock up on Bako’s award-winning products.
“It’s important that retailers have properly stocked shelves full of color and variety, and our bright bags of purple, orange, and white sweet potatoes are not only eye-catching but well known and trusted by shoppers,” said Alexandra Rae Molumby, marketing manager for Bako Sweet.
Bako Sweet has perfected every part of the growing and harvesting process, including hiring the skilled workforce needed to hand sort and size products for consistency. The brand also works directly with retailers to create geo-targeted Google and social media ads to support a successful sweet potato program and drive in-store purchases.
“Easter is a great time of year for retailers to get the highest percent of return on sales with our steam bags,” said Prescott Leyba, sales account manager for Bako Sweet. “Historically, bulk bins have been a priority, but with shopper preferences shifting, consistency is a key marker of success.”
Retailers should consider placing complementary items next to sweet potato displays for maximum sales as well. “Some of the most popular dishes at Easter are traditional sweet potato casserole, roasted sweet potatoes, and sweet potato pie, so merchandising ingredients like marshmallows, brown sugar, pecans, and pre-made pie crusts next to your display is a great way to inspire usage and increase sales,” said Molumby.