Sustainable grocers join as Misfits acquires Imperfect Foods
Misfits Market, an online grocery platform driven by accessibility, affordability and sustainability, acquired online grocer Imperfect Foods. The planned acquisition will unite both brands to deliver a better, more sustainable grocery experience and put the combined business on track to cross $1 billion in sales and reach profitability by early 2024.
Founded to build a better food system and fight food waste, Imperfect Foods brings complementary and sustainably designed delivery networks to the Misfits Market banner. As a result of the acquisition, Misfits Market will be well positioned to continue building out a supply chain that tackles inefficiency, lowers prices, and continues to fundamentally improve how consumers shop for groceries online. While the brands will continue separate operations in the short term, Misfits Market founder and CEO Abhi Ramesh will serve as CEO of the combined company, with executives from Imperfect Foods joining the Misfits Market leadership team.
“We have a tremendous opportunity to advance the shared mission of both brands, which is nothing less than a fundamental re-imagining of both the grocery category and the broken U.S. food system,” said Ramesh. “The strengths of the Imperfect Foods organization, from its in-house delivery fleet and robust private label program to its sustainability commitments and innovation, add immediate scale and depth to what we’re building at Misfits Market.”
“Scale matters in grocery, and this combination makes us a truly meaningful disruptor in the space,” said Imperfect Foods CEO Dan Park. “Both organizations have made significant progress as individual brands — together we have already rescued nearly 500 million of pounds of food that may otherwise have gone to waste, and driven innovation in a category propped up by antiquated technology and thinking. The combined experience and expertise of this newly merged team will exponentially increase our ability to take on established players in the traditional grocery space.”
In the United States, food waste is estimated at between 30 and 40 percent of the food supply. With climate change increasingly impacting our food ecosystem, the gaps and inefficiencies in an outdated grocery supply chain have become fault lines, driving up prices and increasing what were already inexcusable levels of waste. Misfits Market and Imperfect Foods have already proven a better model exists — together, both brands will step forward to scale this new approach and deliver a better food system for farmers, suppliers, and customers in every community across the country.