Square Roots expands distribution with Meijer in Midwest

Square Roots, a technology leader in indoor farming, now sells its fresh, long-lasting produce in Meijer’s branded stores in four Midwestern states, meeting the increasing consumer demand for local food that is delicious, nutritious and responsibly farmed.

Delicious, high-quality greens will be sold at Meijer-branded stores in Wisconsin, Illinois, Indiana and Michigan. The produce is grown and harvested locally at Square Roots’ Kenosha, WI, farm, the company’s largest indoor farm built to date.

“Our new farm in Kenosha delivers delicious, pesticide-free, fresh produce to Meijer and other local retailers in the Midwest, all year round, and often within hours of being harvested,” said Chad Hague, vice president of sales at Square Roots. “We’re thrilled that Meijer shoppers will get to enjoy our locally harvested greens that stay fresh for weeks.”

All Square Roots produce has an extended 14-day shelf life, is pesticide free and non-GMO, and is 100 percent traceable to allow consumers to see the complete journey Square Roots produce takes from seed to shelf.

Square Roots grows a wide variety of fresh greens, including microgreens, salad mixes and herbs like basil, dill, parsley and cilantro. Square Roots is addressing the $37.3 billion total packaged produce category at retail.

The Square Roots Kenosha farm was deployed using Square Roots’ modular, smart-farm technology platform. To manage the farm, Square Roots uses proprietary, cloud-connected software to constantly monitor and control multiple climates, enabling its farmers to grow a wide range of crops to meet local market needs.