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Kroger helps find new ways to sell produce

The Kroger Co. Zero Hunger | Zero Waste Foundation announced that Agua Bonita and Matriark Foods were peer-selected for impact investment funding during its first-ever Venture Showcase, an event highlighting the second cohort of its Innovation Fund.

In May 2021, the fund, in collaboration with Village Capital, selected 10 startups that are launching innovative new consumer products made with surplus food or food byproducts and technologies to advance the upcycled food industry. Earlier in the year, the fund invited innovators to submit proposals for a total of $2 million in non-dilutive grant funding.

As part of the fund's development program, the 10 startups participated in over 40 hours of virtual workshops focused on investment readiness, technical skill development, and networking with a community of investors and mentors in and around the food system. The innovators had exclusive access to the foundation and Village Capital's leaders and partners as they worked to achieve critical milestones over the last six-months.

At the end of the milestone development period, two startups were selected by their cohort peers for an opportunity to receive an additional $250,000 in impact investment funding for a total commitment of $2.5 million from the Foundation. The peer-selected startups are:

  • Agua Bonita (Hanford, CA) makes ready-to-drink aguas frescas from upcycled produce, served in culturally inspired and recyclable cans.
  • Matriark Foods (Nyack, NY) upcycles farm surplus and fresh-cut produce trimmings into healthy affordable products for institutional foodservice, diverting food from landfills while feeding communities healthy food.

The foundation and Village Capital support diverse founders with lived experience in the problems they're solving. Both Agua Bonita and Matriark Foods have a female founder or co-founder with diverse perspectives and experience with the problems they aim to solve. Overall, 80 percent of startups in the second cohort had a female founder or co-founder, 60 percent had a Black, Asian and/or Latinx founder, and 60 percent were headquartered outside of California, Massachusetts and New York.

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