Apeel launch showcases supply chain enhancements

Apeel Sciences launched an initiative to enhance the fresh produce supply chain. By leveraging its innovative, plant-based technology, Apeel can transform operational efficiencies, expand market reach, and maximize both product quality and retail performance. The initiative — The Apeel Leverage — kicks off with its first of four pillars: Expand offerings with confidence.

"We’ve listened to our customers and have responded by making our innovations integrate seamlessly into existing operations while also enhancing them significantly,” said Denise Junqueiro, vice president, commercial and marketing for Apeel Sciences. “The Apeel Leverage is our commitment to enhancing the produce supply chain in a more sustainable way, empowering our partners with tools that reduce their shrink, extend produce freshness with confidence for those trickier markets, and ultimately improve their economic outcomes."

Apeel's technology empowers suppliers to harvest produce at peak quality and flavor, providing the assurance that fruits and vegetables can maintain their firmness and quality throughout the distribution process. By extending the freshness of produce, Apeel enables suppliers and retailers to deliver products to market in optimal condition, enhancing the seasonality of offerings and maintaining superior quality upon arrival. This capability significantly reduces spoilage and the need for overpacking, helping suppliers and retailers minimize waste and optimize their operations while ensuring that their products meet market demands with consistency and high quality.

"As we roll out The Apeel Leverage, our goal is to communicate how we can support produce industry supply chains, making sustainable practices easier to adopt without additional cost affecting our customers’ bottom line," Junqueiro said. "By partnering with us, our customers are experiencing cost reductions in their supply chain while increasing their sustainability initiatives. We’re passionate about delivering solutions that not only benefit our direct partners but also create ripple effects that positively impact the entire agricultural sector and the environment."

This first pillar is a cornerstone of The Apeel Leverage campaign, which will include additional focuses to be unveiled in subsequent announcements. Each pillar of the campaign is designed to address specific challenges within the produce supply chain, ensuring that Apeel's partners can leverage cutting-edge technology to achieve remarkable results.