AFM unveils teaser for Super Bowl commercial
Avocados From Mexico dropped the official teaser for its 2023 Super Bowl ad. The commercial, featuring actress and comedic star Anna Faris in her Super Bowl debut, is part of the brand's perfectly ripe campaign designed to show how Avocados From Mexico makes everything better.
"I'm so excited to be starring in my first big game commercial," said Faris. "Working with Avocados From Mexico was the perfect fit because I get to promote — and eat — a product I really love. I can't wait for the rest of the world to see the amazing world of good we've dreamed up."
The ad was ideated by LERMA agency and directed by Bryan Buckley, a legendary Super Bowl director. Buckley, who has directed 70 Super Bowl commercials, partnered with AFM for the first time to direct this year's spot. "We really wanted to channel Anna's contagious sense of humor and lovable personality while creating the ad," said Buckley. "We are excited for fans to tune in and see how Avocados From Mexico makes everything better."
Buckley is an esteemed recipient of numerous awards and accolades, such as The One Clubs Director of the year 2022 and The Clios Director of the Year 2022, in addition to being named one of the 50 Best Creative Minds in the last 25 years by Creativity magazine. The ad is produced by his production company, Hungry Man, which has been recognized as the top commercial production company in the world at the Cannes Festival, winning the Palme D'or, and made the Cannes Top Ten Production Companies list for more than 10 consecutive years, the first production company in history to do so.
AFM teamed up with the award-winning Dallas-based advertising agency LERMA to concept and produce the ad, which will mark the brand's eighth Super Bowl appearance. There's good reason for Avocados From Mexico to show up big every year: an estimated 250 million pounds of avocados are consumed leading up to football's biggest weekend, enough to cover a football field with more than 75 feet of guacamole.
AFM became the first produce brand to advertise at the Super Bowl when it made its debut in 2015. In the last decade, AFM's big game campaigns have earned more than 90 accolades for their unprecedented performance. AFM is the only brand to be ranked as one of the top two big game digital campaigns for five consecutive years by the Merkle Report.
"When creating concepts for this year's ad, it was a no-brainer to focus on why consumers love Avocados From Mexico," said Alvaro Luque, AFM president and CEO. "With good taste, good fats and the good times they bring, they just make everything better. People eat more avocados during the big game than any other day of the year, so we're certain this spot will resonate with the millions of football fans enjoying guacamole on game day."
The new 30-second spot will air during the Super Bowl, which will broadcast live on Sunday, Feb. 12. This will be Avocados From Mexico's eighth Super Bowl ad in the past decade. The ad supports AFM's current 360 marketing campaign designed to celebrate how Avocados From Mexico makes everything better. The campaign includes in-store shopper promotions, a new Avocado Glow home and kitchen accessories line for entertaining and interactive digital activations.