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Sunsweet Fresh launches ready-to-eat Anjou pears

Sunsweet Fresh announced the launch of its ready-to-eat gourmet Anjou pears packed in unique modified-atmosphere packaging.

After rigorous testing, Sunsweet Fresh was able to select what it has found to be the best MAP technology currently available, allowing for the ripening of pears to their peak of flavor.

?Unlike most competitive offerings, Sunsweet Fresh is able to ripen fully mature Anjou pears to a truly ready-to-eat state of ripeness, resulting in soft, juicy pears with incredible flavor and texture," said Steve Franklin, director of product development for Delicious Foods. "Adhering to a strict product selection and ripening protocol allows us to produce a product that is superior in flavor and, through the retention of moisture in our MA packaging, delivers exceptionally juicy pears to consumers. Our MA packaging allows us to hold the ripened pears at the peak of flavor through the supply chain so the stores receive fruit that is in perfect condition."

?Sunsweet Fresh is committed to providing flavorful products to our retail customers," said Michael Pereira, managing director for Delicious Foods. "Our internal research very much mirrored the survey results reported in Fresh Trends 2005, where 55 percent of consumers feel that the pears they buy lack flavor and 48 percent feel they have poor texture. Finding solutions to such problems, identifying superior tasting products with the well-recognized "Sunsweet? brand and actively marketing such products to consumers will unleash latent demand and grow category sales. Our p-o-s material says it all: "Unbelievably Sweet " Undeniably Sunsweet!??

Sunsweet Anjou pears are currently packed in single-layer, 15-pound Euro-boxes. Sunsweet Fresh is a consumer-driven sales and marketing division of Delicious Foods LLC. Sunsweet Fresh and its sister company, Made In Nature LLC, which handles organic products, are committed to satisfying consumer demand for flavorful, healthy products and identifying such products with recognized consumer brands, which are supported by innovative, direct-to-consumer marketing programs.

The "Sunsweet? trademark is owned by Sunsweet Growers Inc., a California grower cooperative, headquartered in Yuba City, CA. The "Made In Nature? trademark is owned by Made In Nature LLC, a division of Delicious Foods LLC.

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